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Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Scout Labs provides cutting-edge technology and a collaborative platform for listening to customers and engaging with them across the Internet.

Do we see any increase in leads because of our social media presence? Have we improved brand awareness and loyalty? Have our customer support costs been affected by our social media efforts?

If you’re asking yourself these questions, it’s great you stopped by, because we’re talking social media measurement, metrics, and analysis all throughout March. We’ve started by putting together a downloadable ebook

Twitter is certainly the talk of the town these days, but there's still a lot of resistance among marketers and non-marketers alike to joining Twitter. We always hear the same 5 excuses for not joining Twitter. But I'm here to tell you – enough with the excuses, Twitter can actually be a very valuable tool for your business.